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Sony is selling less, yet earning more

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Just like majority of the OEMs at present, Sony relies on other business units for it s smartphone sector. For example, LG Mobile depends on LG display and LG chem; similarly Sony Mobile has the support of PlayStation 4 and Sony financial services. Aside from PS4, the company has also been benefiting from Sony Music, Sony Pictures and Sony Electronics. Though Sony has shown the highest profit margin this year compared to the last ten, Sony Mobile itself has been nothing but a burden. Sony has been putting extra effort into redefining and improving it s Mobile sector, but the success is bleak so far.

The Xperia X range gained some positive response, though it was slightly over-priced considering the offered specs. As a result sales started dropping rapidly last year causing a loss of half a billion dollars. The President of Sony has challenged Sony Mobile to show progress in profitability by the end of this year or be ready to face dire outcomes.

Currently the chances for Sony Mobile to recover all previous debts doesn t look promising.

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Previous articleAmazon and Netflix are at war1 Sony Is Selling Less, Yet Earning More

References

  1. ^ Amazon and Netflix are at war (thehackednews.com)

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