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http://www.pcmag.com Latest Articles From PC Mag http://www.pcmag.com/images/pcm_rss_logo.gif http://www.pcmag.com Copyright 2011 Ziff Davis Media Inc. All Rights Reserved. PCMOnline@ziffdavis.com?subject=RSS_Query 60 en-us Email marketing and marketing automation are similar practices.

However, marketing automation gives you more personalized, more recurrent, and more automated customer communication opportunities. http://www.pcmag.com/roundup/352693/the-best-marketing-automation-software?source=SectionArticles Zoho Campaigns’ limited templates and dated user interface keep it from reaching best-in-class status. http://www.pcmag.com/review/343727/zoho-campaigns-email-marketing?source=SectionArticles Using the internet on your Android phone isn’t as secure or private as you might think. Fortunately, you can protect your mobile communications with a secure virtual private network (or VPN) app. http://www.pcmag.com/roundup/348411/the-best-android-vpn-apps?source=SectionArticles Website monitoring service SmartBear AlertSite has great real-time alerting capabilities, strong monitoring and reports across platforms, and its highly configurable both in its user interface and its pricing for SMBs and enterprises. http://www.pcmag.com/article2/0,2817,2492703,00.asp?source=SectionArticles Ghostery MCM is highly focused on front-end monitoring through third-party tag tracking. This is both innovative and valuable, but as it lacks many other core website monitoring capabilities it’ll be more of an addition to your IT tool kit rather than a foundation. http://www.pcmag.com/article2/0,2817,2492701,00.asp?source=SectionArticles For IT professionals and serious website operators, Pingdom has it all – strong monitoring, excellent analytics, and advanced features, too.

The only downside is that all this goodness is wrapped in a difficult interface that requires a steep learning curve to leverage. http://www.pcmag.com/article2/0,2817,2492702,00.asp?source=SectionArticles Dynatrace UEM is a surprisingly intuitive and well designed website monitoring tool with excellent reporting and dashboards. While it could use some additional capabilities around APM, synthetic monitoring, and some other advanced features, it’s still an excellent choice for medium to large-sized operators. http://www.pcmag.com/article2/0,2817,2492700,00.asp?source=SectionArticles Small companies, new sellers, and design experts will love the gorgeous and powerful websites you’ll be able to create. Unfortunately, the tool won’t scale well for larger companies that have lots of inventory and third-party software needs. http://www.pcmag.com/review/355705/wix-stores?source=SectionArticles Although GoDaddy GoCentral Online Store is a solid choice for new site builders, its functionality is limited compared to some of the more dominant players in the category.

Test this tool if you’re looking to get started quickly and make adjustments via mobile. http://www.pcmag.com/review/355900/godaddy-gocentral-online-store?source=SectionArticles Apple Music boasts exclusive albums and Siri and Apple Watch compatibility, but this well-rounded streaming music service falls short of toppling Slacker Radio. http://www.pcmag.com/article2/0,2817,2487092,00.asp?source=SectionArticles Zoho Books may not have strong name recognition in the realm of accounting software, but it tops many competitors in terms of depth, capabilities, and customization. The lack of integrated payroll, however, is its most serious deficit. http://www.pcmag.com/article2/0,2817,2486499,00.asp?source=SectionArticles HostGator is a reliable Web hosting service that’s simple to use and offers an array of useful plans for consumers and small businesses. It’s our top pick for novice webmasters. http://www.pcmag.com/article2/0,2817,2423475,00.asp?source=SectionArticles Bluetooth earphones don’t get much more affordable than the Skullcandy Jib Wireless, which packs a strong bass punch for the price. http://www.pcmag.com/review/353781/skullcandy-jib-wireless?source=SectionArticles Act-On is one of the best marketing automation suites on the market.

But can you afford all that it has to offer? http://www.pcmag.com/review/353288/act-on?source=SectionArticles Novelists, screenwriters, book authors, and bloggers: Look no further for the best dedicated tool for your craft. http://www.pcmag.com/article/352505/the-best-writing-apps?source=SectionArticles Although the Monoprice 27-Inch Premium Series IPS WQHD is a nice-looking monitor with an affordable price tag, it comes up short on performance and features. http://www.pcmag.com/review/353374/monoprice-27-inch-premium-series-ips-wqhd-monitor?source=SectionArticles Pardot is one of the best marketing automation tools on the market. It packs a breadth of wonderful features into a system even a novice marketer can use. If you can afford its high price, then you should probably pony up the cash. http://www.pcmag.com/review/352561/pardot?source=SectionArticles If you’re a startup or a growing small business, then HubSpot has designed its business with you in mind.

The tool will scale with the smallest micro business to the largest enterprise, without disrupting your operations. http://www.pcmag.com/review/352587/hubspot?source=SectionArticles Infusionsoft is an easy-to-use CRM and email marketing platform geared toward small businesses.

It’s not the cheapest or the most in-depth, but the goal-oriented platform succeeds at helping businesses hit measurable sales and marketing goals. http://www.pcmag.com/article2/0,2817,2474084,00.asp?source=SectionArticles One consumer tech website found that PC manufacturers overstate battery life, but measuring it meaningfully can be challenging. http://www.pcmag.com/news/352826/are-laptop-battery-life-claims-bogus?source=SectionArticles

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