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Why it could be better to wait before buying Christmas chocolates

For many of us, it’s not Christmas without a box or two of chocolates, but when is the best time to buy? According to our research, you might be better off waiting until just before Christmas to buy your festive chocolates. We found that five out of six chocolate boxes were cheaper in December 2016 than the months before, and only Quality Street was cheapest in November.

The cheapest time to buy was a week before Christmas Day, but the dearest was early October or mid-November. So you’re better off making do with mince pies[1] and Christmas sandwiches[2] until closer to the big day.

The research

We compared the prices of six of the most popular chocolate boxes – Cadbury Heroes, Cadbury Roses, Ferrero Rocher, Lindt Lindor, Mars Celebrations and Nestle Quality Street – across various pack sizes in the three months leading up to Christmas 2016. We used independent shopping website to get the data on prices at Asda, Morrisons, Sainsbury’s, Tesco, Waitrose and Ocado.

Quality Street: cheapest brand

Last year, Asda stocked the cheapest of the chocs we investigated: the 724g tin of Quality Street at 57p per 100g.

This is based on an average price per 100g between October and December. Asda was also the cheapest for Heroes and for Roses (along with Morrisons). If Quality Street is your favourite, it was the cheapest on average in the last three months of 2016.

This year, Nestle has also brought back the Toffee Deluxe (which was replaced by the Honeycomb Crunch last year) after a public outcry. The tin now contains 13 types of chocolates.

Why Morrisons is your best bet for variety

For pack sizes sold at all of the supermarkets[3] (Ferrero Rocher 200g, Ferrero Rocher 300g, Lindt Lindor 200g, Lindt Lindor 337g and Quality Street 265g), Morrisons was the cheapest. While Asda and Morrisons were the cheapest overall, neither supermarket stocks smaller pack sizes (which are usually more expensive per 100g).

The most expensive supermarkets – Waitrose and Ocado – also tend to stock fewer of the bigger pack sizes.

This can skew the results, and it’s always worth looking at special offers[4] to see whether a multibuy can save you money.


  1. ^ mince pies (
  2. ^ Christmas sandwiches (
  3. ^ supermarkets (
  4. ^ special offers (

Mini Fingerboard, 2 Pack Professional Finger Skateboard for Tech Deck Maple Wood DIY Assembly Skate Boarding Toy Sports Games Kids Gift by AumoToo (White) – Reduced

If a rainy day has ruined your skateboarding session, you can always do some extreme finger boarding. Fingerboards are miniature skateboards that come with real trucks, real grip tape and the same gnarly graphics you see on life-size skateboards.

This mini Fingerboards Kit allows you to DIY your unique fingerboard and then enjoy fun from it, as you need assemble it by yourself. An ideal gift for your friends or kids, just get it now for their birthday!

Specifications: Name: Mini Wood Fingerboard Colors available: Black, White, Red, Yellow, Light blue, Dark blue Skateboard size: 3.9*1.1*0.6inch/10*2.8*1.5cm Material: Maple Wood+Rubber+Nickel Alloy Weight: 50g

Package includes: 2 x Mini Finger Skateboard Kit

Warning: This Finger Skateboard contains small parts, please prevent kids swallowing the small parts by mistakes. Kids under 3 years old should be under the tutelage of parents when they play with this set toy.

  • ★ Mini Fingerboards: Professional finger skateboard comes with parts in a storage box, assembly is necessary, DIY your own unique board right now
  • ★ Premium Material: Made of 5 players Maple Wood, the board is much more durable then others made of Plastic; PU Non-slip Pad; Nickel alloy Bracket and Professional Bearing Wheels
  • ★ Size: 3.9*1.1*0.6inch/10*2.8*1.5cm, Weight: 50G
  • ★ Quite popular in skateboarding fans, ideal gift for your friends or kids, train your finger coordination and develop your brain from now on
  • ★ Note: The package includes Two Pack, each pack with a storage box contains 1 x Deck, 1 x Anti-skid pad, 2 x Bracket, 4 x Bearing Wheels, 4 x Nuts, 8 x Screws, 1 x Fingerboard tool

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