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CIRP claims Apple’s US mobile market share climbed from 28% to 40%, year-on-year

Consumer Intelligence Research Partners (CIRP) is reporting that Apple saw it s U.S. mobile market share climb from 28% in March 2015 to 40% a year later. Samsung climbed one percentage point from 36% to 37% in the same period. The 40% number for current market share is bang in line with that reported by Park Associates1 back in February, but the year-ago 28% number seems a little more suspect. Park also put Samsung s share at 31% while CIRP has the company at 37%.

CIRP s numbers are based on a consumer survey with a rather small sample of just 500 people, so should be viewed with some skepticism.

Strategy Analytics2 provided its take on Apple s worldwide market share for 2015 back in January, suggesting then that the company climbed 1.1% to hit 16.1% while Samsung s global share dropped 2.5% to 22.2%.

The company didn t provide any breakdown by country.


  1. ^ Park Associates (
  2. ^ Strategy Analytics (

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