LOL Surprise! toy slammed as rip off as mum reveals what you really get

It’s set to be one of the biggest-selling toys this Christmas but parents are already criticising LOL Surprise! Bigger Surprise for lack of value. The LOL Surprise Big Surprise was one of last year’s must-have gifts, which cost GBP59.99 for limited edition toy dressing set.

But a new set has been released with an even bigger price tag but one mum has baulked at the GBP84.99 cost after realising what was actually inside. Taking to Facebook, Natalie Harrison posted a photo of the contents with the caption: “Anyone thinking of buying the lol bigger surprise for GBP84.99 this is what you get.”

Natalie’s Facebook post about LOL Surprise! Bigger Surprise!

Her photo shows the dolls, wigs and other accessories included in the bag., reports The M.E.N.[1]

The post has since sparked hundreds of comments from parents, with many complaining it’s ‘a waste of money’. Greggs to launch Festive Bakes early in Bristol and give away 100 for FREE[2] One said: “Check this out!!!! What a rip off!”

While another added: “This is disgusting for what you pay.”

LOL Surprise! Bigger Surprise!

Ann Hoskins said: “I would have took it back, bloody rip off merchants, disgusting taking the p*** out of young mums who are trying to give the kids what they want to keep them happy.

85 pound for bits of plastic in a case.” The Bigger Surprise promises the ‘ultimate unboxing experience’ with ’60 plus never before seen surprises inside with exclusive dolls and accessories’.

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Natalie’s post has been shared more than 25k times in the last two days alone and received more than 9k comments.

She told the M.E.N’s Manchester Family that she wasn’t expecting such a huge response and wasn’t meaning it to sound negative.

LOL Surprise! toy slammed as rip off as mum reveals what you really getLOL Surprise! Bigger Surprise!

The mum-of-three and partner Chris Root bought the LOL for their two youngest daughters Amber, six, and three-year-old Brooke. It was a treat to share after LOL-crazy Amber received a haul of the dolls and other gifts for her birthday last month.

Natalie, 30, said: “A lot of my friends have daughters who are into the whole LOL craze and I just wanted to make them aware of what was in the Bigger Surprise one. I never imagined it would create as much attention as it has, it really is crazy.

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“I never stated what you get in a negative way and my children did spend a good 45 minutes opening them, so to me their enjoyment was priceless. “I just know there are some parents out there that would get this for their child and not much else and wanted to give them the heads up.”

Others commenting on Natalie’s post agree that it’s about the enjoyment for the children, rather than the cost. Lorraine Folan said: “If it makes your child happy saving a tenner a week isn’t too much to save to buy it.”

LOL Surprise! toy slammed as rip off as mum reveals what you really getNatalie’s daughter with her LOL Surprise! Bigger Surprise! collection

Hannah Parkin added: “We’ve bought this.

It’s the excitement of it though, plus it’s all packaged and in bags not just like this, and the dolls are exclusive and so are the wigs.” It’s not the first time the toys have come under fire. Last year another mum’s scathing review of the GBP60 toy went viral after she branded it ‘a waste of money’.

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Defending the toy, a firm spokesman said: “LOL Surprise is currently the best selling toy in the UK and a number of other countries.

Prices range from GBP5.99 for the LOL Tots to GBP59.99 for the Big Surprise. “The LOL Big Surprise contains 50 exclusive surprises that can’t be found in other LOL products which individually are valued higher than the total RRP.” A spokesperson for MGA said: “MGA: MGA Entertainment is the fastest growing company in the industry and has been a global leader for over 4 decades due to its relentless focus on product innovation.

LOL Surprise! toy slammed as rip off as mum reveals what you really getNatalie and her daughters

“We take great pride in producing truly unique products that engage, inspire and entertain youth.

LOL Surprise is a worldwide phenomenon in part because it introduced a whole new genre of toy to the marketplace. “In the specific case of the L.O.L. Bigger Surprise, this item offers more than 60 fun surprises, an assortment of new LOL dolls with hair, and exclusive dolls that are not available anywhere else.

“In addition, the Bigger Surprise presents clues that solve a super-secret mystery that has been brewing for some time in L.O.L. Surprise! land. It even includes a sneak peak of things to come.

It’s truly a one-of-a-kind experience for girls around the globe who love the dramatic excitement it delivers.”


  1. ^ The M.E.N. (
  2. ^ Greggs to launch Festive Bakes early in Bristol and give away 100 for FREE (

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