UK and Ireland supermarket shelf space to stock Vivera and Beyond Meat alternatives

14 Nov 2018 — Meat alternatives are becoming more widely available, with Tesco branches in both the UK and Ireland soon to be stocking new plant-based products from Netherlands-based Vivera and the US-based Beyond Meat. Innova Market Insights[1] has hotly tipped “The Plant Kingdom[2]” as its number two top trend for 2019, reflecting how vegan inspired eating continues to go mainstream. As part of its The Plant Kingdom trend prediction, Innova Market Insights states that “the plant-based market shows no signs of slowing down and companies and brands are greening up their portfolios to attract mainstream consumers who want to add more plant-based options to their diets. For the mainstream consumer, going plant-based is about achieving a healthy and sustainable balance between meat and vegetables, rather than adopting an all-or-nothing way of eating.”

Indeed, 2018 has seen a flurry of plant-based activity and the number of vegans and vegetarians is snowballing. Many more people, particularly among the younger generations, are also reducing their meat intake, leading to a jump in the number of flexitarians. Innova Market Insights data reports that plant-based product claims increased by 62 percent globally (CAGR, 2013-2017) with growth occurring on platforms such as plant proteins and active botanicals.

Vivera, the fastest growing producer of plant-based meat alternatives in Europe, will be stocked in 42 Irish Tesco stores from this week. The supermarket will stock the company’s Veggie Steak product. Earlier this year, the steak alternative was introduced to UK Tesco stores and since then, more than 1 million pieces in Europe have been sold.

Sainsbury’s also stock the brand and was the first supermarket to debut its Veggie Quarter Pounder product last month[3]. Tesco UK this week also launched its first vegan burger made by California-based protein brand Beyond Meat. The burger is 100 percent plant-based but is famously said to “bleed.” Tesco plans to launch the product in Ireland after Christmas, the Irish Times reports.

Beyond Meat, which counts Bill Gates and Leonardo DiCaprio among its investors, is working to change the meat we eat by replacing animal protein with plant-based proteins. The company’s mission is[4] “to perfectly build meat from plants, delivering all of its benefits without the downside.” Catering to consumers evolving eating habits
A recent DuPont Nutrition & Health study, conducted with HealthFocus International, highlights the significant market opportunity in plant-based food and the connection to many of the important trends shaping US consumers’ diet. The research reveals that 52 percent of US consumers say that they are eating more plant-based foods and beverages, while the number rises to two-thirds, 65 percent, globally.

It is important to make a distinction between those who are also reducing their intake of animal protein and those keeping animal protein consumption the same as the market becomes more complex and fragmented. “Most important, our research reveals that for most consumers, this has moved beyond experimentation into a permanent change brought on by health, lifestyle and social factors, says says Greg Paul, Ph.D., MBA, Marketing Leader, Beverage Industry at DuPont Nutrition & Health. As the world’s meat production is projected to double by 2050 according to UN Food and Agriculture Organization (FAO) the availability of meat alternatives becomes more relevant than ever before.

Consumption of plant-based meat alternatives could significantly reduce the environmental impact and the use of scarce resources including water and farmland. As a University of Guelph study has noted[5], as the global population is expected to reach 9.8 billion, consumers need to eat less meat and the agri-food sector has to produce more plant proteins. To contact our editorial team please email us at editorial@cnsmedia.com[6]

Related Articles

Food Ingredients News

Food discovery: “The Adventurous Consumer” tipped as top trend for 2019 by Innova Market Insights

13 Nov 2018 — Targeting increasingly adventurous consumers, set on new discoveries and experiences, will be key to product development in the food and beverage industry in 2019, according to Innova Market Insights.

The company today reveals its top trends for the coming year, with “Discovery: The Adventurous Consumer” leading its list of the Top Ten Trends for 2019.

Food Ingredients News

DSM Food Specialties chief: “Cargill sweeteners deal takes our application knowledge to a new level”

12 Nov 2018 — DSM’s sweeteners joint venture with Cargill (Avansya), which was announced last Thursday, is “a match made in heaven,” that combines DSM’s fermentation knowledge, with Cargill’s application know-how within this dynamic sector to offer reliability, consistency and affordability in supply. The upscaling of production for fermentation-based Reb-M & Reb D products will take stevia uptake to a new level, whereby the volume of these products will overtake that of the more traditional plant-sourced high-intensity sweeteners. This is according to DSM Food Specialties President, Patrick Niels, who is confident on the venture, despite the apparent paradox of creating an ingredient that has mainly been positioned as coming from a leaf through a fermentation process, from raw materials such as dextrose.

Business News

Plant-based meat alternatives present new yeast extract opportunity, claims industry body chief

09 Nov 2018 — Growing product development within the meat alternative and vegan/plant-based space is creating a new opportunity for yeast extracts to offer a savory flavor and clean label edge.

Ongoing industry trends towards sodium and sugar reduction, coupled with an overarching theme towards sustainability are creating further opportunity for ingredients that are enjoying renewed potential amid the fermented foods revival. This is according to Gerard Hardeman, President of EURASYP (European Association for Specialty Yeast Products), whose daily role is Business Unit Director, Savory Ingredients at DSM Food Specialties.

Food Ingredients News

Cutting sodium in processed meat: US start-up cuts salt by 95 percent

08 Nov 2018 — Keeping pace with demand for healthier, lower salt recipes for processed meat, one US start-up has developed a vegetable-based ingredient that can be used to create processed meat and proteins with a reduction in sodium of up to 95 percent. Botaniline’s one-ingredient substitution allows manufacturers to improve their existing recipes and eliminate all fillers, binders, allergens, and chemical additives, for cleaner label, healthier processed meat products.

Food Ingredients News

Savory horizons: FrieslandCampina Kievit targets consumer needs for soups, sauces and ready-to-eat meal kits

06 Nov 2018 — FrieslandCampina Kievit recently conducted a study into trends and developments in the savory market to better serve its customers in developing winning consumer products.

By using its online conversation analysis, global trends such as “clean label” and “indulgence” have been studied for soups, sauces and ready-to-eat-meal kits.

Based on consumer behavior and needs, FrieslandCampina Kievit has developed a selection of concepts for its customers and updated its portfolio of fat powders for the savory market.

Soup, sauce and ready-to-eat meal kit manufacturers can benefit from the company’s findings and ingredients in the market, the company writes.

More Articles[7][8][9][10][11][12]

References

  1. ^ Innova Market Insights (www.foodingredientsfirst.com)
  2. ^ The Plant Kingdom (www.foodingredientsfirst.com)
  3. ^ Veggie Quarter Pounder product last month (www.foodingredientsfirst.com)
  4. ^ The company’s mission is (www.foodingredientsfirst.com)
  5. ^ University of Guelph study has noted (www.nutritioninsight.com)
  6. ^ editorial@cnsmedia.com (www.foodingredientsfirst.com)
  7. ^ Food discovery: “The Adventurous Consumer” tipped as top trend for 2019 by Innova Market Insights (www.foodingredientsfirst.com)
  8. ^ DSM Food Specialties chief: “Cargill sweeteners deal takes our application knowledge to a new level” (www.foodingredientsfirst.com)
  9. ^ Plant-based meat alternatives present new yeast extract opportunity, claims industry body chief (www.foodingredientsfirst.com)
  10. ^ Cutting sodium in processed meat: US start-up cuts salt by 95 percent (www.foodingredientsfirst.com)
  11. ^ Savory horizons: FrieslandCampina Kievit targets consumer needs for soups, sauces and ready-to-eat meal kits (www.foodingredientsfirst.com)
  12. ^ More Articles (www.foodingredientsfirst.com)

You may also like...