Product Promotion Network


Macy’s is using VR instead of AR to sell furniture

Macy’s is planning to use VR experiences to sell furniture to customers in 50 stores by this summer, becoming the latest company to jump on the bandwagon (brandwagon?) of using virtual reality to sell products, via VentureBeat.

Unlike Amazon, Ikea, or Target — all of which have some sort of augmented reality furniture experience so users can see how a table or chair might look in their living room — Macy’s is using actual VR, headset and all, to demo furniture to customers. As FurnitureToday reports, customers in Macy’s stores will be able to lay out a room with furniture using a tablet and then test the design by actually “entering” the space in VR.

Macy’s views the technology as enabling the company to demo a wider range furniture without devoting as much physical space to displaying it in its stores.

Jeff Gennette, Macy’s CEO, also claims that the VR demos have led to fewer concerns from customers about furniture fitting, as well as increases in sales — particularly of items that weren’t even physically in a store.

Macy’s plans to roll out the VR demos to 50 stores by this summer, but if successful, it could show up in more Macy’s stores in the near future.

The US Navy’s newest submarine comes with an Xbox controller

On Saturday, the USS Colorado, the US Navy’s latest Virginia-class attack submarine, went into service from the Naval Submarine Base New London in Connecticut. It comes with an unconventional piece of equipment: an XBox controller, according to USA Today.

The Navy said in September that the new submarines would come equipped with a pair of photonics masts, which replace the previously-used periscope. The masts feature high-resolution cameras that can rotate 360 degrees and feeds their imagery to monitors in the ship’s control room.

Initially, the masts were controlled with a “helicopter-style stick,” but those were described as heavy and clunky, and were swapped out with an Xbox 360 controller.

According to the Colorado’s commanding officer, Commander Reed Koepp, using off-the-shelf technology saves the Navy money, while the controller is already intuitive for the submarine’s sailors.

The Navy isn’t the first to adapt their controls to what their users are familiar with. Wired for War author P.W.

Singer told PBS in 2009 that the military has taken cues from the video game industry, with controllers that closely mimic the ones that control consoles: “we already have this generation that’s already trained up in their use.

So why would we try to use different systems that we’d have to train them how to utilize?”

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